

CASE STUDY
Vittoria Fusion
As the company is expanding towards a growing demand from foreign markets, they found themselves in need of a profound change of direction, especially in the middle range of their product offering.
CHALLENGE
Encourage brand development towards international markets
OUTCOME
The use of graphics and color scheme will be set to be on-trend to meet the taste of broader markets.
ACTIVITIES
Footwear Design
Product Design
Product Graphics
CHALLENGE
Encourage brand development towards international markets
OUTCOME
The use of graphics and color scheme will be set to be on-trend to meet the taste of broader markets.
ACTIVITIES
Footwear Design
Product Design
Product Graphics
CHALLENGE
Encourage brand development towards international markets
ACTIVITIES
Footwear Design
Product Design
Product Graphics
OUTCOME
The use of graphics and color scheme will be set to be on-trend to meet the taste of broader markets.
⏤ D E S I G N
Process
⏤ D E S I G N
Process
I have been tasked to follow their process since their first brief to ensure all certification standards could be met. The process included: concept & sketching, vector drawing (assigning all materials and details), prototyping and fitting, tech pack production.


SKETCHING
SKETCHING

VECTOR DRAWING
Once the original sketch was translated with vectors and all proportions were correctly set, the process continued by adding elements like closing system, gaskets, patterns, trimming, weldings and graphic details. The aim was to generate different outcomes in terms of graphics and color variety.
VECTOR DRAWING
Once the original sketch was translated with vectors and all proportions were correctly set, the process continued by adding elements like closing system, gaskets, patterns, trimming, weldings and graphic details. The aim was to generate different outcomes in terms of graphics and color variety.

PROTOTYPING
Design-wise the process than got into a cycle of modifications and revisions to reach a final approved version ready for technical evaluations made by the development engineers. Final refinements were then actioned, permanently positioning all elements allowing for sizing calculations and projections.
PROTOTYPING
Design-wise the process than got into a cycle of modifications and revisions to reach a final approved version ready for technical evaluations made by the development engineers. Final refinements were then actioned, permanently positioning all elements allowing for sizing calculations and projections.

TECH PACK
TECH PACK


MATERIALS & TECHNOLOGIES
Providing the choice between a Nylon sole or Carbon sole is meeting different needs in terms of power transmission and comfort.
MATERIALS & TECHNOLOGIES
Providing the choice between a Nylon sole or Carbon sole is meeting different needs in terms of power transmission and comfort.




