Vittoria-Logo-4
Vittoria-Logo-4
CASE STUDY

Vittoria Fusion

Performance Shoes For All Riding Levels
Vittoria Shoes is an Italian company producing cycling shoes and protection. Funded by Celestino Vercelli in 1976, Vittoria is recognized as a brand of excellence within the industry because of its traditional handcrafting process.

As the company is expanding towards a growing demand from foreign markets, they found themselves in need of a profound change of direction, especially in the middle range of their product offering.

CHALLENGE
Create a shoe that meets the needs of different levels of riding
Encourage brand development towards international markets
OUTCOME
To design a new shoe model using materials and functionalities as differentiators to meet different needs with a single model.
The use of graphics and color scheme will be set to be on-trend to meet the taste of broader markets.
ACTIVITIES
Fashion Design
Footwear Design
Product Design
Product Graphics
CHALLENGE
Create a shoe that meets the needs of different levels of riding
Encourage brand development towards international markets
OUTCOME
To design a new shoe model using materials and functionalities as differentiators to meet different needs with a single model.
The use of graphics and color scheme will be set to be on-trend to meet the taste of broader markets.
ACTIVITIES
Fashion Design
Footwear Design
Product Design
Product Graphics
CHALLENGE
Create a shoe that meets the needs of different levels of riding
Encourage brand development towards international markets
ACTIVITIES
Fashion Design
Footwear Design
Product Design
Product Graphics
OUTCOME
To design a new shoe model using materials and functionalities as differentiators to meet different needs with a single model.
The use of graphics and color scheme will be set to be on-trend to meet the taste of broader markets.
⏤ D E S I G N

Process

⏤ D E S I G N

Process

At Vittoria’s they pride themselves on applying a very traditional handcrafting process to both design and development.

I have been tasked to follow their process since their first brief to ensure all certification standards could be met. The process included: concept & sketching, vector drawing (assigning all materials and details), prototyping and fitting, tech pack production.

SKETCHING

Typically, the sketching process is all about researching and exploring ideas, shapes, and lines. To meet the requirements of a broad range of customers Vittoria set as goals, a variety of characteristics to be covered like versatility, breathability, power transmission, and comfort. I set a personal goal to achieve harmony between the elements, but get asymmetrical graphics between the shoe sides.

SKETCHING

Typically, the sketching process is all about researching and exploring ideas, shapes, and lines. To meet the requirements of a broad range of customers Vittoria set as goals, a variety of characteristics to be covered like versatility, breathability, power transmission, and comfort. I set a personal goal to achieve harmony between the elements, but get asymmetrical graphics between the shoe sides.

VECTOR DRAWING

Designing by vectors is a technique used to obtain a clear representation of the product, which can be modified and adjusted without incurring a loss of definition. 

Once the original sketch was translated with vectors and all proportions were correctly set, the process continued by adding elements like closing system, gaskets, patterns, trimming, weldings and graphic details. The aim was to generate different outcomes in terms of graphics and color variety.

VECTOR DRAWING

Designing by vectors is a technique used to obtain a clear representation of the product, which can be modified and adjusted without incurring a loss of definition. 

Once the original sketch was translated with vectors and all proportions were correctly set, the process continued by adding elements like closing system, gaskets, patterns, trimming, weldings and graphic details. The aim was to generate different outcomes in terms of graphics and color variety.

PROTOTYPING

Italian craftsmanship played a vital role at this stage. Very skilled people were called to transform the vector drawing into the first physical prototype.

Design-wise the process than got into a cycle of modifications and revisions to reach a final approved version ready for technical evaluations made by the development engineers. Final refinements were then actioned, permanently positioning all elements allowing for sizing calculations and projections.

PROTOTYPING

Italian craftsmanship played a vital role at this stage. Very skilled people were called to transform the vector drawing into the first physical prototype.

Design-wise the process than got into a cycle of modifications and revisions to reach a final approved version ready for technical evaluations made by the development engineers. Final refinements were then actioned, permanently positioning all elements allowing for sizing calculations and projections.

TECH PACK

The Tech Pack is the blueprint of any fashion design, containing everything a manufacturer needs to make a product. The more details the document contains, the less margin of error there is during production. The making of the Tech Pack on my side basically involved drawing all necessary views of the shoe and inserting all the technical details related to the look and finish of the product.

TECH PACK

The Tech Pack is the blueprint of any fashion design, containing everything a manufacturer needs to make a product. The more details the document contains, the less margin of error there is during production. The making of the Tech Pack on my side basically involved drawing all necessary views of the shoe and inserting all the technical details related to the look and finish of the product.

MATERIALS & TECHNOLOGIES

The Fusion shoe also features a microfibre upper combined with a micro-welded grid helping with both breathability and lightness. Extra ventilation is given with front and side air vents helping the airflow inside the shoe.

Providing the choice between a Nylon sole or Carbon sole is meeting different needs in terms of power transmission and comfort.

MATERIALS & TECHNOLOGIES

The Fusion shoe also features a microfibre upper combined with a micro-welded grid helping with both breathability and lightness. Extra ventilation is given with front and side air vents helping the airflow inside the shoe.

Providing the choice between a Nylon sole or Carbon sole is meeting different needs in terms of power transmission and comfort.

S U C C E S S F U L ⏤

Idea

S U C C E S S F U L ⏤

Idea

Vittoria introduced this model during the 2017 season. With some technical updates and new color variations, it has also been used for the 2018 and 2019 season. A successful idea supported by three years of sales.
⏤ C O N T A C T
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