COLLECTION

Shows & Events

Various Brands

ACTIVITIES

Art Direction
Environmental Design
Branding
Marketing

Madison as UK leading distributor for the cycling industry, takes part in a series of events, shows and competitions to highlight, sell or promote brands within their portfolio.

Also, the company pulls together a cycling trade show at the beginning of every year called iceBike*, introducing new products and brands, involving traders in seminars, demos, and expert talk.

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Icebike*

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Icebike*

Pearl iZUMi STAND

A few days before the show, Pearl iZUMi launched a new branding campaign focusing the new brand direction in five key initiatives to better connect with their community and align to the climate change the world needs to thrive.

The opportunity for Madison’s marketing team was to premier the new campaign not only in the UK but worldwide as nobody at that point had used it yet.

The art direction chosen to create the Pearl iZUMi stand was to translate in pictures and words these five initiatives and use them as the background for the new lines and products coming out for the 2019 season.

Peal iZUMi STAND

The opportunity for Madison’s marketing team was to premier the new campaign not only in the UK but worldwide as nobody at that point had used it yet.

PROFILE DESIGN STAND

iceBike2019 was the perfect launching ground for the Profile Design brand and introduce some new products coming to the market for the new season.

Since iceBilke is a show dedicated only to traders, the art direction of the stand was directed towards that type of users, so all the products were introduced and presented in order to facilitate the sales activity of the retailers.

Particularly effective was the introduction of a new handlebar sizer, a new commercial tool to help retailers find the perfect fitting for their customers using diversified metrics and parts depending on the needs of the end customer.

Thanks to the solution presented at the stand, the same point of sale system was then replicated in almost all the stores with Profile Design products throughout the UK.

PROFILE DESIGN STAND

iceBike2019 was the perfect launching ground for the Profile Design brand and introduce some new products coming to the market for the new season.

Thanks to the solution presented at the stand, the same point of sale system was then replicated in almost all the stores with Profile Design products throughout the UK.

KRYPTONITE STAND

Kryptonite is the leading brand for bike safety. Well known for their U-Locks series, for some years they have also introduced a series of lights to expand the range of products offered.

The stand design and the art direction derive directly from the stand used by the brand at Eurobike, the largest cycling show in Europe. Our marketing and design work went into the details, recalibrating messaging and product information to fit the UK market.

KRYPTONITE STAND

Kryptonite is the leading brand for bike safety. Well known for their U-Locks series, for some years they have also introduced a series of lights to expand the range of products offered.

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Dirt Bike Show

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Dirt Bike Show

MULTI-BRAND STAND

The biggest off-road motorcycle show in the UK, collecting hundreds of trade stands and manufacturers to give every dirt bike enthusiast the possibility to get in contact with the products and brands of their dreams.

Madison has been attending with four brands to be shown at the same stand. With this prerogative, the art direction and design challenge has been to find a balanced solution to show each brand and related products effectively keeping a clear visual distinction between all brands.