COLLECTION
Shows & Events
ACTIVITIES
Art Direction
Environmental Design
Branding
Marketing
Also, the company pulls together a cycling trade show at the beginning of every year called iceBike*, introducing new products and brands, involving traders in seminars, demos, and expert talk.
⏤ S H O W
Icebike*
⏤ S H O W
Icebike*
Pearl iZUMi STAND
The opportunity for Madison’s marketing team was to premier the new campaign not only in the UK but worldwide as nobody at that point had used it yet.
The art direction chosen to create the Pearl iZUMi stand was to translate in pictures and words these five initiatives and use them as the background for the new lines and products coming out for the 2019 season.
Peal iZUMi STAND
The opportunity for Madison’s marketing team was to premier the new campaign not only in the UK but worldwide as nobody at that point had used it yet.
The art direction chosen to create the Pearl iZUMi stand was to translate in pictures and words these five initiatives and use them as the background for the new lines and products coming out for the 2019 season.




PROFILE DESIGN STAND
Since iceBilke is a show dedicated only to traders, the art direction of the stand was directed towards that type of users, so all the products were introduced and presented in order to facilitate the sales activity of the retailers.
Particularly effective was the introduction of a new handlebar sizer, a new commercial tool to help retailers find the perfect fitting for their customers using diversified metrics and parts depending on the needs of the end customer.
Thanks to the solution presented at the stand, the same point of sale system was then replicated in almost all the stores with Profile Design products throughout the UK.
PROFILE DESIGN STAND
Since iceBilke is a show dedicated only to traders, the art direction of the stand was directed towards that type of users, so all the products were introduced and presented in order to facilitate the sales activity of the retailers.
Particularly effective was the introduction of a new handlebar sizer, a new commercial tool to help retailers find the perfect fitting for their customers using diversified metrics and parts depending on the needs of the end customer.
Thanks to the solution presented at the stand, the same point of sale system was then replicated in almost all the stores with Profile Design products throughout the UK.




KRYPTONITE STAND
The stand design and the art direction derive directly from the stand used by the brand at Eurobike, the largest cycling show in Europe. Our marketing and design work went into the details, recalibrating messaging and product information to fit the UK market.
KRYPTONITE STAND
The stand design and the art direction derive directly from the stand used by the brand at Eurobike, the largest cycling show in Europe. Our marketing and design work went into the details, recalibrating messaging and product information to fit the UK market.



S H O W ⏤
Dirt Bike Show
S H O W ⏤
Dirt Bike Show
MULTI-BRAND STAND
Madison has been attending with four brands to be shown at the same stand. With this prerogative, the art direction and design challenge has been to find a balanced solution to show each brand and related products effectively keeping a clear visual distinction between all brands.
MULTI-BRAND STAND
Madison has been attending with four brands to be shown at the same stand. With this prerogative, the art direction and design challenge has been to find a balanced solution to show each brand and related products effectively keeping a clear visual distinction between all brands.








