COLLECTION

CATALOGUES & BROCHURES

Various Brands
Through the years I have been involved with the design and productions of many catalogues and brochures dedicated both to the trade and consumer markets.

ACTIVITIES

Editorial
Print

CONTRACT/ROLE

Art Direction
Lead Designer

MADISON CYCLES

Trade Catalogues

MISSION

  • Showcase and promote all brands and items
  • Reinforce the brand promise and experience
  • Generate brand awareness
  • Generate Sales

SOLUTION

Madison Trade catalogue is designed by focusing on the following aspects:

  • Promote all brands effectively by imagery and strategic copy
  • Showcase all products in stock related to each brand
  • Highlight all new/key products related to each brand
  • Use cognition and psychology to drive browsing
  • Clearly indicate how to purchase
  • Work hand in hand with B2B website product code system

STATS

+70 brands
+65000 products
+1000 pages
3000 copies
3 month worth of work

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PEARL IZUMI

Consumer Catalogues

MISSION

  • Establish brand awareness
  • Maintain brand consistency
  • Lead engagement
  • Generate sales

SOLUTION

Creating the UK version of Pearl iZUMi catalogues, I focused on

  • Maintain brand guidelines
  • Promote brand vision and values effectively
  • Promote key products and categories
  • Generate UK based lifestyle images
  • Drive brand exposure

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FREEWHEEL

Let’s Ride Event Brochure

MISSION

The mission was to produce a brochure, together with other marketing materials, able to celebrate and promote the use of bicycles, involving and motivating more people to ride.
This brochure is being used for all Let’s Ride event across the UK. Let’s Rider is a street festival held by British Cycling promoting the use of bicycles.

SOLUTION

Designing the brochure I used photography and story-telling to help people see bicycles as an everyday vehicle for the whole family as well as a fun way to a healthy life.

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