

CASE STUDY
Peak Collective
CHALLENGE
Create consistency
Open new roads to revenues and sales
OUTCOME
Created a brand system operating across multi-platform audiences
ACTIVITIES
Brand Communications
Web Design
Social Marketing
Art Direction
CHALLENGE
Create consistency
Open new roads to revenues and sales
OUTCOME
Created a brand system operating across multi-platform audiences
ACTIVITIES
Brand Communications
Web Design
Social Marketing
Art Direction
CHALLENGE
Create consistency
Open new roads to revenues and sales
ACTIVITIES
Brand Communications
Web Design
Social Marketing
Art Direction
OUTCOME
Created a brand system operating across multi-platform audiences
⏤ E N A B L I N G
Experience
⏤ E N A B L I N G
Experience
Defining The Brand
DIRECTION NEEDED
The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.
ACCESS & PRIORITIZE
The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.

DIRECTION NEEDED
The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.
ACCESS & PRIORITIZE
The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.

DIRECTION NEEDED
The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.
ACCESS & PRIORITIZE
The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.


DIRECTION NEEDED
The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.
ACCESS & PRIORITIZE
The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.
KEYWORDS

PROFILING THE USERS
POSITIONING STATEMENT
Peak Collective plans and organize outdoor experiences for adventure enthusiasts in a challenging environment using an inspiring and motivating voice. Educating people to develop a deep connection with nature, they help customers to feel more confident and be empowered.
Design Process
HAND-DRAWN LOGO
Hand-drawn designs often have the ability to bring more personality to the look and feel of a brand, which suits some companies better than others.






MONOLINE STYLE
MONOLINE STYLE


B U I L D I N G ⏤
Consistency
B U I L D I N G ⏤
Consistency
Peak Collective asked me to have a brand identity ready to deliver their brand communication across a broad range of platforms, both print and digital.


COLOR CHOICES
COLOR CHOICES









