Peak-Logo-Intro
Peak-Logo-Intro
CASE STUDY

Peak Collective

Preparing The Brand For Growth
Imagine a dedicated group of outdoor enthusiasts with a deep passion for the purest wilderness. Highlighting the beauty of sharing an intimate connection with nature, Peak Collective provides professional guidance, connected to a diversified portfolio of sports activities, to a growing community of adventurers.
CHALLENGE
Build brand awareness and recognition
Create consistency
Open new roads to revenues and sales
OUTCOME
Clarified brand positioning and storytelling
Created a brand system operating across multi-platform audiences
ACTIVITIES
Branding
Brand Communications
Web Design
Social Marketing
Art Direction
CHALLENGE
Build brand awareness and recognition
Create consistency
Open new roads to revenues and sales
OUTCOME
Clarified brand positioning and storytelling
Created a brand system operating across multi-platform audiences
ACTIVITIES
Branding
Brand Communications
Web Design
Social Marketing
Art Direction
CHALLENGE
Build brand awareness and recognition
Create consistency
Open new roads to revenues and sales
ACTIVITIES
Branding
Brand Communications
Web Design
Social Marketing
Art Direction
OUTCOME
Clarified brand positioning and storytelling
Created a brand system operating across multi-platform audiences
⏤ E N A B L I N G

Experience

⏤ E N A B L I N G

Experience

Defining The Brand

DIRECTION NEEDED

Addressing a community spread across different platforms, required to clarify the whole brand communication.

The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.

ACCESS & PRIORITIZE

Working closely with the client, I analyzed all the most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. 

The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.

Peak-Assess&-Prioritize opt

DIRECTION NEEDED

Addressing a community spread across different platforms, required to clarify the whole brand communication.

The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.

ACCESS & PRIORITIZE

Working closely with the client, I analyzed all the most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. 

The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.

Peak-Assess&-Prioritize opt

DIRECTION NEEDED

Addressing a community spread across different platforms, required to clarify the whole brand communication.

The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.

ACCESS & PRIORITIZE

Working closely with the client, I analyzed all the most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. 

The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.

Peak-Assess&-Prioritize opt
Peak-Assess&-Prioritize opt

DIRECTION NEEDED

Addressing a community spread across different platforms, required to clarify the whole brand communication.

The best way to help my client work through this problem was to run a series of exercises able to help Peak Collective understand how their brand should look, speak, and behave.

ACCESS & PRIORITIZE

Working closely with the client, I analyzed all the most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. 

The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all the channels and platforms they will be using in the future.

KEYWORDS

SIMPLE
NATURAL
MEMORABLE
RUSTIC
CLEAN
POSITIVE
DRIVEN
INSPIRING
DIRECT
FRIENDLY
CONFIDENT
AWARE
REWARDED
INSPIRE
MOTIVATE
EDUCATE
EXPERIENCE
CHALLENGE
EMPOWER
RECONNECT
SIMPLE
NATURAL
MEMORABLE
RUSTIC
CLEAN
POSITIVE
DRIVEN
INSPIRING
DIRECT
FRIENDLY
CONFIDENT
AWARE
REWARDED
INSPIRE
MOTIVATE
EDUCATE
EXPERIENCE
CHALLENGE
EMPOWER
RECONNECT

PROFILING THE USERS

Representing the customers is useful to address and reformulate any future decision towards a target audience that will be interacting with the brand. There are many techniques out there to do so. I profiled Peak Collective’s dream customers using keywords and insights gathered during the discovery session as a guideline.

POSITIONING STATEMENT

Peak Collective plans and organize outdoor experiences for adventure enthusiasts in a challenging environment using an inspiring and motivating voice. Educating people to develop a deep connection with nature, they help customers to feel more confident and be empowered.

Design Process

HAND-DRAWN LOGO

Ordinarily, a logo should only help to identify a company and should never represent the services or activities it is pursuing, but there are cases where the look is as essential as the recognizability. 

Hand-drawn designs often have the ability to bring more personality to the look and feel of a brand, which suits some companies better than others.

MONOLINE STYLE

The monoline style presents a clean aesthetic with a hint of handmade. Furthermore, it can be perceived both as minimal and rustic at the same time. Memorable yet straightforward, it’s a great tool to represent the look and feel described by the client during the brand attributes exercise, making the perfect choice for a long-lasting logo.

MONOLINE STYLE

The monoline style presents a clean aesthetic with a hint of handmade. Furthermore, it can be perceived both as minimal and rustic at the same time. Memorable yet straightforward, it’s a great tool to represent the look and feel described by the client during the brand attributes exercise, making the perfect choice for a long-lasting logo.
B U I L D I N G ⏤

Consistency

B U I L D I N G ⏤

Consistency

Being consistent with brand communication is crucial to the growth and success of a brand. Simply put, it’s a way to align any future use of your brand assets to a set of rules called “Brand Guidelines”. This manual includes visual elements: logo, patterns, colors, typefaces, and photography. And also, personality elements: culture, brand values, tone of voice, slogans, and content messaging.

Peak Collective asked me to have a brand identity ready to deliver their brand communication across a broad range of platforms, both print and digital.

COLOR CHOICES

In color psychology yellow is used to evoke feelings of positivity and optimism, while a darker shade of gray is often used to convey a sense of timelessness, and balance. 

COLOR CHOICES

In color psychology yellow is used to evoke feelings of positivity and optimism, while a darker shade of gray is often used to convey a sense of timelessness, and balance. 
⏤ A B O U T

Impact

Peak Collective is now able to spread its message coherently and uniquely across every type of platform used, be it print or digital. Reviewing the storytelling to provide users with more content in line with their requests, increased interactions with Peak Collective, positively affecting the reputation of the brand and accelerating the return on investment process immediately.
⏤ C O N T A C T
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