Through the years I have been involved with the design and productions of many catalogues and brochures dedicated both to the trade and consumer markets.
Art Direction Lead Designer
Showcase and promote all brands and items
Reinforce the brand promise and experience
Generate brand awareness
Madison Trade catalogue is designed by focusing on the following aspects:
Promote all brands effectively by imagery and strategic copy
Showcase all products in stock related to each brand
Highlight all new/key products related to each brand
Use cognition and psychology to drive browsing
Clearly indicate how to purchase
Work hand in hand with B2B website product code system
+70 brands +65000 products +1000 pages 3000 copies 3 month worth of work
Establish brand awareness
Maintain brand consistency
Creating the UK version of Pearl iZUMi catalogues, I focused on
Maintain brand guidelines
Promote brand vision and values effectively
Promote key products and categories
Generate UK based lifestyle images
Drive brand exposure
Let’s Ride Event Brochure
The mission was to produce a brochure, together with other marketing materials, able to celebrate and promote the use of bicycles, involving and motivating more people to ride. This brochure is being used for all Let’s Ride event across the UK. Let’s Rider is a street festival held by British Cycling promoting the use of bicycles.
Designing the brochure I used photography and story-telling to help people see bicycles as an everyday vehicle for the whole family as well as a fun way to a healthy life.