COLLECTION
Advertising Campaigns
Various Brands
ACTIVITIES
Art Direction
Advertising
Marketing Strategy
Graphic Design
Photography
Social Marketing
Madison gave me the opportunity to curate the art direction and design management of most of the MX and Cycling advertising campaigns the company had planned in the last few years. The task involved organizing everything from competitor analysis, design sprints, photoshootings, design process, placement management.
⏤ R I D L E Y
Helium SLX
⏤ R I D L E Y
Helium SLX
CAMPAIGN RESUME
With the primary goal of maintaining a good exposure across all major industry media, with our marketing manager we decided turn Benoot’s epic victory at the GF Strade Bianche 2018, in a message aiming to remark the strong link between the brand and the racing world.
CAMPAIGN RESUME
With the primary goal of maintaining a good exposure across all major industry media, with our marketing manager we decided turn Benoot’s epic victory at the GF Strade Bianche 2018, in a message aiming to remark the strong link between the brand and the racing world.
U S W E ⏤
Explorer 26``
U S W E ⏤
Explorer 26``
CAMPAIGN RESUME
The campaign was generated to create interest and exposure towards a new heavy-duty backpack launched by USWE. The innovation to be highlighted was a new patented frame structure designed for heavy-duty capabilities. Following the lauch of the campaing in the UK, Uswe headquarter required the layout to extend the same campaign to the whole Europe.
CAMPAIGN RESUME
The campaign was generated to create interest and exposure towards a new heavy-duty backpack launched by USWE. The innovation to be highlighted was a new patented frame structure designed for heavy-duty capabilities. Following the lauch of the campaing in the UK, Uswe headquarter required the layout to extend the same campaign to the whole Europe.
⏤ Z E T A R A C I N G
Ultimate Control
⏤ Z E T A R A C I N G
Ultimate Control
CAMPAIGN RESUME
The campaign was created to support the launch of a new series of Zeta Racing’s products designed to help riders to better control their bike in high-performance situations.
Quality, innovation, technology, and science are Zeta Racing values.
To highlight this theme, I decided to create a sci-fi, futuristic composited scene using a FMX rider as main character. FMX is the most demanding MX discipline and requires the ability to precisely control the bike during aerial tricks.
Quality, innovation, technology, and science are Zeta Racing values.
To highlight this theme, I decided to create a sci-fi, futuristic composited scene using a FMX rider as main character. FMX is the most demanding MX discipline and requires the ability to precisely control the bike during aerial tricks.
CAMPAIGN RESUME
The campaign was created to support the launch of a new series of Zeta Racing’s products designed to help riders to better control their bike in high-performance situations.
Quality, innovation, technology, and science are Zeta Racing values.
To highlight this theme, I decided to create a sci-fi, futuristic composited scene using a FMX rider as main character. FMX is the most demanding MX discipline and requires the ability to precisely control the bike during aerial tricks.
Quality, innovation, technology, and science are Zeta Racing values.
To highlight this theme, I decided to create a sci-fi, futuristic composited scene using a FMX rider as main character. FMX is the most demanding MX discipline and requires the ability to precisely control the bike during aerial tricks.
O G I O ⏤
Rig 9800
O G I O ⏤
Rig 9800
CAMPAIGN RESUME
This campaign was created starting from the Unique Selling Proposition of this product. The Rig9800 made its name around two main technical aspects: durability and resistance. Incredibly tough this bag is the choice of all the best riders around the world.
“The toughest riders choose the toughest bag”
“The toughest riders choose the toughest bag”
CAMPAIGN RESUME
This campaign was created starting from the Unique Selling Proposition of this product. The Rig9800 made its name around two main technical aspects: durability and resistance. Incredibly tough this bag is the choice of all the best riders around the world.
“The toughest riders choose the toughest bag”
“The toughest riders choose the toughest bag”
⏤ M A D I S O N
Pinned
⏤ M A D I S O N
Pinned
CAMPAIGN RESUME
The campaign has been created to promote Pinned 2019, an event organized by Madison. The graphic composition on the background aims to recall the main objectives of the event, that are invite clients to have day out at Apex MX track riding their dirt bikes all together and give them the opportunity to see an exclusive preview of many new products coming out for the new season.
CAMPAIGN RESUME
The campaign has been created to promote Pinned 2019, an event organized by Madison. The graphic composition on the background aims to recall the main objectives of the event, that are invite clients to have day out at Apex MX track riding their dirt bikes all together and give them the opportunity to see an exclusive preview of many new products coming out for the new season.
