Absolute-Logo-Intro
PROJECT

VITTORIA ABSOLUTE

Maximum Power Transfer
Since 1976 Vittoria Shoes & Helmets has been recognized as a brand of excellence because of the ability to bring innovative solutions within the cycling footwear industry.
During the 2017 season at Vittoria was time to expand and refresh their middle range products for both Road and MTB markets.

‘Absolute’ has been created to answer the demand for a model able to satisfy both professionals and amateurs mountain riders. Designed with the goal of maximum power transfer, all materials and solutions used to bring together this product have been carefully created or selected to help the transmission of the maximum strength to each stroke. This has been achieved without compromising comfort and breathability, keeping the feet cool, safe, and constantly aligned to avoid extra fatigue during long rides or competitions.

ACTIVITIES

Product Graphics
Product Design

CONTRACT/ROLE

Freelance / Product Designer

A CHANGE OF DIRECTION

Designing a pair of cycling shoes is never an easy task. Materials, functionalities, performances, fitting, and look are all variables that hugely affect the design process. Despite materials and functionalities both carry the most of the decision choices for all level of riders, the look is still the first attraction point for anyone in the buying process.

At the moment the cycling market is following the minimalistic design trend, ending in generating hundreds of models with a very similar looking. With this project, we aimed to play against that trend by giving a strong character to this model, a racing soul, the Absolute look.

THE UPPER GRAPHIC

The upper aggressive look it’s achieved using glossy black gritty areas, to emulate speed and rough conditions, in contrast with a flat central area and thermo pressed chain link patterns on the heel and on the toe areas.

THE UPPER GRAPHIC

The upper aggressive look it’s achieved using glossy black gritty areas, to emulate speed and rough conditions, in contrast with a flat central area and thermo pressed chain link patterns on the heel and on the toe areas.

THE UPPER GRAPHIC

The upper aggressive look it’s achieved using glossy black gritty areas, to emulate speed and rough conditions, in contrast with a flat central area and thermo pressed chain link patterns on the heel and on the toe areas.

COMFORT AND BREATHABILITY

The upper is made by a combination of nylon mesh and authentic leather. The genuine leather is wrapping the foot from the inside providing great comfort, while the nylon mesh on the outside is taking care of wet conditions.

51 micro laser perforations on each side, a microfiber tongue also perforated, and thermoformable insoles with breathable coating, are keeping the foot dry and fresh, with silver fibers avoiding the growth of bacteria and smell.

COMFORT AND BREATHABILITY

The upper is made by a combination of nylon mesh and authentic leather. The genuine leather is wrapping the foot from the inside providing great comfort, while the nylon mesh on the outside is taking care of wet conditions.

51 micro laser perforations on each side, a microfiber tongue also perforated, and thermoformable insoles with breathable coating, are keeping the foot dry and fresh, with silver fibers avoiding the growth of bacteria and smell.

COMFORT AND BREATHABILITY

The upper is made by a combination of nylon mesh and authentic leather. The genuine leather is wrapping the foot from the inside providing great comfort, while the nylon mesh on the outside is taking care of wet conditions.

51 micro laser perforations on each side, a microfiber tongue also perforated, and thermoformable insoles with breathable coating, are keeping the foot dry and fresh, with silver fibers avoiding the growth of bacteria and smell.

MAX POWER TRANSMISSION

The Absolute shoe houses a series of technologies designed to maximize power transmission. A nylon outsole with high-grip technopolymer and central carbon core to increase stiffness, toe and heel reinforcements, the Advanced Retain System, which is a special pad helping the foot to stay in place inside the shoe while pedaling, and last but not least the SSP tying system.

MAX POWER TRANSMISSION

The Absolute shoe houses a series of technologies designed to maximize power transmission. A nylon outsole with high-grip technopolymer and central carbon core to increase stiffness, toe and heel reinforcements, the Advanced Retain System, which is a special pad helping the foot to stay in place inside the shoe while pedaling, and last but not least the SSP tying system.

MAX POWER TRANSMISSION

The Absolute shoe houses a series of technologies designed to maximize power transmission. A nylon outsole with high-grip technopolymer and central carbon core to increase stiffness, toe and heel reinforcements, the Advanced Retain System, which is a special pad helping the foot to stay in place inside the shoe while pedaling, and last but not least the SSP tying system.

DESIGNED TO SUCCEED

Without being the top of the MTB range, The Absolute carries an incredible package of technology wrapped up by an aggressive and very diverse graphic. These aspects have reserved a special place for this model within Vittoria’s catalog. New colors, new tying system, and new sole have been the updates conducted to perfect what was already winning. A successful design idea supported by three years of amazing sales, can’t be wrong.

READY TO TALK?

Let's build something rad together.

CREDITS

Photography: zickoland.com