

FEATURED PROJECT
Vittoria Absolute
As the company is expanding towards a growing demand from foreign markets, they found themselves in need of a profound change of direction, especially in the middle range of their product offering.
Photography: zickoland.com
CHALLENGE
- Create a middle-range MTB shoe model able to meet the needs of both professionals and amateur riders
- Encourage brand development towards international markets
OUTCOME
- We used materials and functionalities as differentiators to meet different needs with a single shoe model
- The use of graphics and color scheme will be set to be on-trend with the taste of broader markets
ACTIVITIES
Footwear Design
Product Design
Product Graphics
CHALLENGE
- Create a middle-range MTB shoe model able to meet the needs of both professionals and amateur riders
- Encourage brand development towards international markets
OUTCOME
- We used materials and functionalities as differentiators to meet different needs with a single shoe model
- The use of graphics and color scheme will be set to be on-trend with the taste of broader markets
ACTIVITIES
Footwear Design
Product Design
Product Graphics
CHALLENGE
- Create a middle-range MTB shoe model able to meet the needs of both professionals and amateur riders
- Encourage brand development towards international markets
ACTIVITIES
Footwear Design
Product Design
Product Graphics
OUTCOME
- We used materials and functionalities as differentiators to meet different needs with a single shoe model
- The use of graphics and color scheme will be set to be on-trend with the taste of broader markets


⏤ D E S I G N
Process
⏤ D E S I G N
Process
With this project, we wanted to play against the usual minimalist scheme, so fashionable in recent years within the cycling industry, by giving a strong aesthetic character to this model, a racing soul, the Absolute look!




THE UPPER GRAPHIC
A Heat-pressed pattern shaped like chain links on the toe and heel complete the game.
THE UPPER GRAPHIC
A Heat-pressed pattern shaped like chain links on the toe and heel complete the game.
THE UPPER GRAPHIC
A Heat-pressed pattern shaped like chain links on the toe and heel complete the game.
COMFORT AND BREATHABILITY
51 micro laser perforations on each side, a microfiber tongue also perforated, and thermoformable insoles with breathable coating, are keeping the foot dry and fresh, with silver fibers avoiding the growth of bacteria and smell.
COMFORT AND BREATHABILITY
51 micro laser perforations on each side, a microfiber tongue also perforated, and thermoformable insoles with breathable coating, are keeping the foot dry and fresh, with silver fibers avoiding the growth of bacteria and smell.
COMFORT AND BREATHABILITY
51 micro laser perforations on each side, a microfiber tongue also perforated, and thermoformable insoles with breathable coating, are keeping the foot dry and fresh, with silver fibers avoiding the growth of bacteria and smell.
MAX POWER TRANSMISSION
Last but not least this shoe model was born with the originally patented SSP tying system, updated since 2018 with the new tying standard from BOA.
MAX POWER TRANSMISSION
Last but not least this shoe model was born with the originally patented SSP tying system, updated since 2018 with the new tying standard from BOA.
MAX POWER TRANSMISSION
Last but not least this shoe model was born with the originally patented SSP tying system, updated since 2018 with the new tying standard from BOA.





D E S I G N E D ⏤
To Succeed
D E S I G N E D ⏤
To Succeed
New colors, new tying system, and new sole have been the updates conducted to perfect what was already a winner. A successful design idea supported by three years of amazing sales, can’t be wrong.