Hi, I am Andrea
and art director.
happier customers.
Hi, I am Andrea
and art director.
Hi, I am Andrea
and art director.
to nurture happier customers.
Hi, I am Andrea
and art director.
⏤ Q U I C K
Recap
⏤ Q U I C K
Recap
The story so far...
As a former professional mountain biker, it was just the right time for me to combine my main passion in life with my knowledge and hands-on experience with design. Knowing the players, patterns, parallels, and trends of what works in a specific sports niche has been a real benefit in helping me build better solutions so far.
Currently, I am working as a senior designer for the Madison Cycles marketing team with core responsibilities around advertising, branding, and B2C/B2B visual design production. I work across a broad range of brands, including Shimano, Garmin, Continental, Park Tool, DT Swiss, Kryptonite, Ogio, Thor, and Maxxis, to name a few.
So far I have been involved with projects from international well-established clients like Vittoria Shoes, Multipower and Beta Racing, forward-thinking start-ups like Carbon Jewelry and Yacht Design International, long-running sports organizations like the Bike Trial International Union, and world athletes like 100% Brumotti.
When I am not working, drawing or learning something new, you might find me training with my bikes, snowboarding, hiking, taking pictures, going to gigs or playing drums.
S K I L L S ⏤
Matter
S K I L L S ⏤
Matter
01
BRANDING
Brand Positioning
Rebranding
Brand Identity Design
Brand Guidelines
Print & Collateral
Packaging
02
WEB DESIGN
Web Design
E-commerce Design
Responsive Design
Content Management System
Information Architecture
Digital Marketing
03
CREATIVE
Advertising
Illustration
Hand Lettering & Typography Art
Custom Graphics
T-shirt & Merch
Marketing communication & events