Premax-Logo-Intro
FEATURED PROJECT

PREMAX

The Ultimate Skincare Travel Pack
Twenty years of dedication to sport and health have led Premax to be a global industry leader.  Specializing in skincare products they are today the choice for many sports professionals and pro teams around the world. Premax in collaboration with Madison decided to create and launch a product bundle dedicated to both professionals and amateur sports travelers. Madison role was to create a dedicated packaging and the general distribution for the UK market. The packaging had to be capable of grouping the products contained together under a common purpose, and use it as a tool to motivate and involve consumers towards purchasing.
ACTIVITIES
Packaging
Branding
Art Direction

LEARNING FROM EXPERIENCE

Most sports packaging seem to rely on the same old marketing recipe. A bit of branding, a good sprinkle of minimalistic look and few technical aspects highlighted to position that particular product within a selected market. But sometimes the packaging needs some more help than a logo surrounded by the correct color scheme and a catchy line. In busy sports shops, self-service is often the quickest solution for the grab and go client category. As a result, more often than not, the packaging needs to close the sale for the brand ‘s behalf.

CREATING CONNECTION

To create a sense of connection between consumers and their favorite sports discipline we used a well-crafted combination of action pictures highlighting the main sports connected to the products bundle: running, cycling and swimming.

CREATING CONNECTION

To create a sense of connection between consumers and their favorite sports discipline we used a well-crafted combination of action pictures highlighting the main sports connected to the products bundle: running, cycling and swimming.

CREATING CONNECTION

To create a sense of connection between consumers and their favorite sports discipline we used a well-crafted combination of action pictures highlighting the main sports connected to the products bundle: running, cycling and swimming.

DELIVERING INFORMATION

Farmaceutical products are subject by law to particular rules when it comes to the informative side. Ingredients, how to use instructions, recycling methods, and so many other aspects must be declared within the packaging or leaflet. We identified the bottom of the box as the perfect area where to accommodate all these info.

DELIVERING INFORMATION

Farmaceutical products are subject by law to particular rules when it comes to the informative side. Ingredients, how to use instructions, recycling methods, and so many other aspects must be declared within the packaging or leaflet. We identified the bottom of the box as the perfect area where to accommodate all these info.

DELIVERING INFORMATION

Farmaceutical products are subject by law to particular rules when it comes to the informative side. Ingredients, how to use instructions, recycling methods, and so many other aspects must be declared within the packaging or leaflet. We identified the bottom of the box as the perfect area where to accommodate all these info.

OFFICIAL DEBUT

The Ultimate Travel Pack it’s been introduced during iceBike* 2019 the annual in-house trade show held by Madison Cycles. The packaging solution attracted curiosity and many inquiries from dealers which is a good start to pave the road to the success this product bundle deserves.

READY TO TALK?

Let's build something rad together.