Peak-Logo-Intro
Peak-Logo-Intro
CASE STUDY

PEAK COLLECTIVE

Preparing The Brand For Growth
ACTIVITIES
Branding
Brand communication
Brand positioning
Art Direction
CHALLENGE
Create brand consistency
Recalibrate brand communication
Build brand awareness and recognition
OUTCOME
Clarified brand positioning
Recalibrated brand storytelling
Created multi-platform brand system
CHALLENGE
Create brand consistency
Recalibrate brand communication
Build brand awareness and recognition
OUTCOME
Clarified brand positioning
Recalibrated brand storytelling
Created multi-platform brand system
ACTIVITIES
Branding
Brand communication
Brand positioning
Art Direction
CHALLENGE
Create brand consistency
Recalibrate brand communication
Build brand awareness and recognition
OUTCOME
Clarified brand positioning
Recalibrated brand storytelling
Created multi-platform brand system
ACTIVITIES
Branding
Brand communication
Brand positioning
Art Direction

ENABLING EXPERIENCE

Imagine a dedicated group of outdoor enthusiasts with a deep passion for the purest wilderness. Highlighting the beauty of sharing an intimate connection with nature, Peak Collective provides professional guidance, connected to a diversified portfolio of sports activities, to a growing community of adventurers attracted by their mission. Inspire. Educate. Challenge.

DEFINING THE BRAND

NEED FOR STRATEGY

Addressing a community spread across different platforms, required to clarify the whole brand communication.
The best way to help my client going through this problem was to run a series of exercises able to help Peak C. understand how their brand should look, speak, and behave.

ASSESS & PRIORITIZE

Working closely with the client, we analyzed all most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all channels and platforms the client will be using in the future.
Peak-Assess&-Prioritize opt

NEED FOR STRATEGY

Addressing a community spread across different platforms, required to clarify the whole brand communication.
The best way to help my client going through this problem was to run a series of exercises able to help Peak C. understand how their brand should look, speak, and behave.

ASSESS & PRIORITIZE

Working closely with the client, we analyzed all most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all channels and platforms the client will be using in the future.
Peak-Assess&-Prioritize opt

NEED FOR STRATEGY

Addressing a community spread across different platforms, required to clarify the whole brand communication.
The best way to help my client going through this problem was to run a series of exercises able to help Peak C. understand how their brand should look, speak, and behave.

ASSESS & PRIORITIZE

Working closely with the client, we analyzed all most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all channels and platforms the client will be using in the future.
Peak-Assess&-Prioritize opt

NEED FOR STRATEGY

Addressing a community spread across different platforms, required to clarify the whole brand communication.
The best way to help my client going through this problem was to run a series of exercises able to help Peak C. understand how their brand should look, speak, and behave.

ASSESS & PRIORITIZE

Working closely with the client, we analyzed all most critical aspects influencing their brand using keywords to describe values, strengths, and differentiators. The goal was to set the whole brand creative tone, helping to deliver unique storytelling consistently on all channels and platforms the client will be using in the future.
Peak-Assess&-Prioritize opt

KEYWORDS

SIMPLE
NATURAL
MEMORABLE
RUSTIC
CLEAN
POSITIVE
DRIVEN
INSPIRING
DIRECT
FRIENDLY
CONFIDENT
AWARE
REWARDED
INSPIRE
MOTIVATE
EDUCATE
EXPERIENCE
CHALLENGE
EMPOWER
RECONNECT
SIMPLE
NATURAL
MEMORABLE
RUSTIC
CLEAN
POSITIVE
DRIVEN
INSPIRING
DIRECT
FRIENDLY
CONFIDENT
AWARE
REWARDED
INSPIRE
MOTIVATE
EDUCATE
EXPERIENCE
CHALLENGE
EMPOWER
RECONNECT

USER PROFILES

Representing the customers is useful to address and reformulate any future decision towards a target audience that will be interacting with the brand. There are many techniques out there to do so. I profiled Peak Collective’s dream customers using keywords and insights gathered during the discovery session as a guideline.

POSITIONING STATEMENT

Peak Collective plans and organize outdoor experiences for adventure enthusiasts in a challenging environment with an inspiring voice. Educating people to develop a deep connection with nature, they help customers to feel confident and be empowered.

DESIGN PROCESS

HAND-DRAWN LOGO CRAFTING

Despite a logo should only help to identify a company and not representing the services or activities is pursuing, there are cases where the look is essential as much as the recognizability.
Hand-drawn designs have often the ability to come across, bringing more personality to the look and feel of a brand which suits some companies better than others.

MONOLINE STYLE

The monoline style presents a clean aesthetic with a hint of handmade. Furthermore, it can be perceived both as minimal and rustic at the same time. Memorable yet straightforward, it’s a great tool to represent the look and feels described with the client during the brand attributes exercise, making the perfect choice for a longlasting logo.

DEFINING BRAND GUIDELINES

The brand identity is a document collecting and highlighting the basics of how the brand should be represented in any future use. Usually, it includes all logo alternatives, logo usages, colors, and typefaces to use. In a complex system like this, it was vital to define the personality expressed through the brand tone of voice used within any text contents and guidance on how to choose images associated with the brand.

SOCIAL MEDIA CAMPAIGN

IMPACT

Peak Collective is now able to spread its message coherently and uniquely across every type of platform used, be it print or digital. Reviewing the storytelling to provide users with more content in line with their requests, made possible an increase in interactions around Peak Collective, positively affecting the reputation of the brand and accelerating the return on investment process immediately.

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